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Story of Alfred Marshall (1842-1924)
His main contribution: Microeconomics; the study of individual
markets and industries.
Other contributions: Welfare Economics, International Trade.
Main concepts
- price and output of good determined by demand and supply.
(Price determination)
- Period analysis (critical distinction between short run and long run)
- Price elasticity of demand
- Consumer surplus
- Producer surplus
His belief: Economy as an evolutionary process in which technology,
market institutions and people's preferences evolve along with
people's behaviour.
Most important book: Principles of Economics
Students taught: John Maynard Keynes, Arthur Cecil Pigou
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